Dating app startups court Indonesia’s online users

Dating app startups court Indonesia’s online users

JAKARTA — Indonesia is turning out to be an battleground that is important dating apps, by way of its large population of young internet users while the prospect of growth. Local startups such as Wavoo and Setipe are facing off against foreign apps like Gather and Tinder through the U.S., Spotted from Germany and Singapore’s Paktor, all of these are targeting the Indonesian market.

According to the Association of Internet Service Providers in Indonesia, the national country has roughly 100 million internet users, a 40% penetration rate of this population of approximately 250 million. Indonesia even offers 65.2 million smartphone users, a figure that is projected to develop to 92 million by 2019, based on research firm eMarketer.

Executives at dating app startups and some investors are bullish about the prospects for the industry, for which they see a vast potential market.

Domex Mandey, CEO of Wavoo, estimates there are more than 35 million Indonesian internet users in the age that is 18-to-32-year-old — the principal target for internet dating players. And Setipe CEO Razi Thalib said of that 35 million, there was a complete market that is addressable of million singles who are online.

Adrian Li, managing partner at venture capital firm Convergence Ventures in Jakarta, said, “When we assume 40% of Indonesia’s total population is within the 18-to-35 range, and 50% of these are single, that’s 50 million singles. ” Li, whose firm is an investor in Paktor, estimates that the industry in Indonesia will be worth between eventually $500 million to $1 billion in annual revenue.

Other venture capital firms are far more cautious.

Andrias Ekoyuono, vice president of business development at Jakarta click the link now based Ideosource, said that many Indonesians will likely not need specific apps for dating or making new acquaintances. “Unlike within the U.S. Or other countries, we have been not afraid to simply accept strangers to be our friend in Facebook. And achieving follow-up conversations with them on messenger apps, ” he said.

Another obstacle, Ekoyuono said, may be the psychological barrier that those who are using dating apps are thought by their peers to be “undesired singles. ” While Ideosource has not yet invested in a app that is dating, it remains available to the possibility.

Thalib said that perceptions such as for example undesirability will alter with all the growth of more apps that are serious. “As soon as people realize the essential premise that the world wide web is a access tool that is social. That could make it easier for them to imagine the alternative of finding a date partner online. “

Thalib and other dating app startups genuinely believe that Indonesians’ habits as major social media users are helping them adapt to the dating platform that is online. While social networking platforms such as Facebook are helping users relate genuinely to people they already know just, they predict that the internet dating platform will become the conventional option to meet new people.

Mandey is optimistic that Indonesians will gravitate toward dating apps, inspite of the country’s traditional social conservatism and Islamic influence. ” i think today’s dating apps are well received compared to 3 to 4 years back, ” he said. Mandey notes that customers utilize the app not only for dating but to create friends.

The moves are paying off, said Mohammad Fahmi, a dating app user. He said that parents today are the ones that often suggest to their children that they utilze the internet to locate a mate that is suitable.

But price remains a consideration for users. Fahmi regularly uses Tinder, and also at one time subscribed to its premium service when it charged just 99 cents a month. However, he unsubscribed from the premium service when Tinder returned to its regular charge that is monthly of9.99.

Wavoo and Setipe are free, while Gather offers “freemium” services, by which users can buy virtual balloons, at roughly $2 for 10, and make use of them to take part in offline gatherings hosted by other users through the app.